Ideas World Cup (IWC) is the world’s largest ideas generating championship ever held. A combination of cities scattered on different continents are measured to achieve and generate as much ideas as is possible. The tournament is the framework for action because human nature is stimulated only when the goal looks like a trophy. IWC’s true ambition is to change the world by connecting everyone with his or her creative self and finding solutions to the major challenges facing humanity. This is the objective of the project: To join forces to contribute to the development of our society.
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